Alexa... Sell My House!

Amazon announced they bought a Real Estate Brokerage (Reology) The amount of money sellers are willing to pay to sell their house is falling and the complex process is being automated.

There is always room for humans to make money in an automated world for one primary reason...Emotion.

My heart has never raced while ordering a phone charger or booking a flight. Most people, however, are a little on edge about buying or selling a house. It will be a minute before AI can detect fear and the nuances of our complex emotions.

There inlies your value.

The web has stripped the need for 90% of what needs to be done by an “expert.” You don’t hear your uber driver asking for more money because he can get to the destination without a gps. No one cares.

Doing long division in your head or knowing all the state capitals is a parlor trick that has no real practical use.

Your value is in that remaining 10%. The question is...what is that worth? Distill the human value of what you do and double down on that ability. People won’t pay much for searchable knowledge in an automated world.

Sell your emotional intelligence...your ability to “see” the humanness is where the gold is.