Benchmark
When it’s obvious some improvements need to be made, where do you start? Is starting over the next step or does it only need a few tweaks?
The answer lies in the math. The math can determine the benchmark. The benchmark is based on what needs to be sold to be profitable.
Stepping back and looking at the macro picture is vital before making a bunch of changes. A bunch of changes can add up to a setback.
Three thoughts to consider:
If it looks bad from 30k feet, a reboot may be the best choice.
If things are hovering around the benchmark, make small adjustments only.
If performance is well above the benchmark, consider a price hike.
Pro Tip: Once the baby is clean, pull it out of the bathwater.
