Buzz Words

How do certain words get popular? They move from rarely used to ubiquitous in a flash.

As humans we want acceptance, we want to be perceived as valuable. Words are a powerful tool to get us there. Deep down we know that we are often judged by our vocabulary and how we describe our version of the world. 

Buzz words give us a shortcut to acceptance?

Pro Tip: Avoid using them to increase status because it will only impress the wrong people.