Comission Breath

People can feel "agenda" from a mile away.

Agenda isn’t bad...it’s just obvious. Being subjected to someone else’s agenda can feel yucky.

As soon as someone is feeling convinced, they default to “no.” This is the marketer’s conundrum.

The honest agenda is to sell you something. If the agenda is to close the deal for the deal’s sake...it becomes convincing. All the “yucky” dissolves when the agenda is to help instead of take.