Hard to Get

Why are things valuable? Diamonds have value because they are scarce-ish. What if we find them on the moon and bring space shuttles full back to Earth? What then?  They are still beautiful, and strong, but are now common. Are they less valuable now?

The economics of price is pretty simple. If it’s scarce it will cost more. Look what COVID did.

The interesting revelation happens only when you get that scarce thing and realize it’s not that valuable after all.

Lean into what your soul deems valuable.

Just because you can’t get it doesn’t make it valuable… it just makes it hard to get.

Hat tip to Rogan…