"I don't do it for the money..."

It seems like a noble statement. It’s a defensive statement against the assumption of greed. The truth is most great things can’t be done without the money. The money buys options, infrastructure, and can pay awesome people to make the thing even better. 

Being motivated by money is normal. It’s a great incentivizer because of what it buys. Greed is selfish and being motivated to work hard in exchange for money is only selfish if you’re greedy. 

There’s nothing better than a big pile of money in the right hands.