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Last year I had a business meeting at a restaurant. Table of seven on a busy day. The server did her job. Explained the menu, filled our glasses, and delivered the food. 

It’s what’s expected. There are a million places to eat. 

Why did I choose this one? Trust. 

I knew I could trust them to think. Think about not just the table and the food, but think about when and how. The server knew when to help and how to give us space. Thinking in the service industry is rare. 

When you find a thinker, give them your business.