Soul Food

Convenience is a priority for most of us. We’re willing to compromise a variety of internal and external outcomes. 

Fast, processed, mass produced, food is not usually good for your body. The drive-thru is convenient. The microwave is quick. It saves time and it’s cheap, two external wins. 

A sit down farm to table restaurant takes an hour and costs more money… cooking at home takes energy, focus, and creativity… it’s why McDonald’s sales were 20 billion last year. 

Fast - Cheap - Convenient. Most of the sales happen in the middle of the grocery store. The edges of the store require thought. Betty Crocker made it too easy on the consumer sales plummeted with their “just add water” cake mix. Why? 

Because they crossed a cultural line. It turns out we want to add an egg. Our egg. We want the satisfaction of feeling like we’re cooking. We want to crack the egg and stir a little. 

Is it a rebellion against the machine or is it something in our soul? The soul that knows expending energy, taking a little time, and being creative brings more joy and health to our lives. 

Give the edge of the store a chance. 

Your soul might like it.