Warning to Tacticians

Scaling your business by searching for tactics and hacks can actually get in the way of real work. Tactics are vital but must align with your principles. Making tactical moves that don't align with the fabric of your mission will set you back.

Take a deep breath and calmly evaluate your principles. Confirm they are durable and make the world a better place. Then and only then will your principles inform useful tactics… Tactics that advance your mission.

Pro Tip: Every single durable principle is in the Bible. Look for yourself…

(Proverbs is a great place to start…)