The Bump

When you buy a pair of shoes there is almost always a bump. A bump to sell you some socks… It's worth noticing The bumps…they are all around us. Sometimes they are annoying and sometimes they are the next obvious steps and are largely irresistible. 

Most companies do pretty well selling their widget. The ones that scale sell something that sells something.

• You buy a Peloton for 2k you pay 50/mo to ride

• -You buy a Harley there is a waterfall of leather coming your way

• iPhone —> Apple Watch —> iPad —> iCloud —> iTunes —> I’m outta money :)

Find a way to put your widget further upstream so you are able to grow through the natural flow of purchases.

Go sell something that sells something.