The Problem Is Clear

Words are important and so are their meanings. Using them to empathize with your customer will increase sales. Telling your customer all the reasons that you’re awesome makes you average. Average because it’s the norm. 

They must trust you and your answers before buying. The key to earning trust in the beginning are your words. Words that clarify their problem. 

People buy when they feel understood. If you can articulate the problem better than the customer they will almost automatically trust you have the answer.