Touchy Feely

One of the goals of business is to grow profit through standard operating procedures and monitoring key performance indicators.

The other goal is to have fun doing it. We are people, not droids.

It’s easy to set aside the subjective more touchy feely elements of a business. 

The CFO will often look at activities that can’t be measured as a waste… especially if it costs money. And that’s her job. It turns out a business with excellent culture and negative cash flow ain’t sustainable.

The good news is that the immeasurable things are also free… or very low cost. Tune into the people around you and build relational equity.

Why build a business where everyone can’t wait for the weekend?