Your Personal Brand

How do you develop your personal brand?

It’s a question no one was asking 20 years ago. The ability to amplify your message and the ease at which people can find out about you validates the question.

The bad news is you already have a personal brand whether you like it or not. It’s bad news because we don’t want to be misunderstood. We don’t want others to think one thing when we intend another.

The age of integrity has arrived. As Bob Marly says “you can fool some people some time but you can’t fool all the people all the time.” Your brand already exists. The cat is out of the bag.

So then...we curate. How do we want to be perceived? What do we want people to think of us?

Posturing is a slippery slope but authenticity has gription. It has gription because it’s you. Yet it’s easy to see when you’re “trying” to be authentic. Curated authenticity is a messy first step because it’s forced.

Being YOU is a full-time job...why work overtime?