Your Ideas

Trade secrets aren’t always secrets. Hoarding them, protecting them, and hiding them should be thought through. I find it funny when someone sends over a non-disclosure agreement on an idea that is just an idea. The market may not care about the idea at all. There isn’t anything to protect until it’s making money. Spending any time or effort protecting an idea is a waste of resources when it hasn’t been executed. 

Execution is the key. I could give away my entire business plan to my competitor and not compromise market share. If my competition got my business plan in the mail, she’d be interested to see it but it wouldn’t be a game changer and she’d know it. She’d know it because she’d have to execute and that’s the hard part. 

Ideas are like guns… they aren’t good or bad until you pull the trigger. When someone steals your idea he’s only done the easy part. He is only a threat if he executes more effectively than you and the market happens to care.