Dr. Of Sales

Brain science and marketing studies show people buy to avoid pain more than seek pleasure. It’s worth learning how to articulate your customers' pain better than they can. 

Feeling understood gives them hope that you might be able to ease the pain. Putting yourself in the position of  “yoda” will bring questions your way. Questions from your customers are a good sign. A good sign because they see you as the guide. 

Kinda like the doctor that might have the solution to ease the pain. Once this happens, you can stop selling and start prescribing.