Attention Settings

Virtually every corner of our world is overplayed with software. Software that tries to improve the user experience. The reality is that while user experience is vital, the profit lies in your attention. It’s worth noting the currency of the social media creators is your attention. Attention is the low hanging fruit because most are on autopilot. Most don’t think to protect it.

Here’s the kicker, since attention is the currency, innovative software settings that could help you protect your attention aren’t typically baked into the software. (They have no incentive)

The money gathers around getting your attention, not making your life better. It turns out, improving your life is your job. It’s your job to decide what gets your attention. It’s your job to protect it… and treat it as sacred. If you don’t, “they” will gladly take it and sell it to the highest bidder.