$ Clarity $

Revenue shouldn’t fall short if the product is good and it’s in stock. The spotlight of responsibility is on one thing: clarity. Revenue will always be a problem when a company is unable to articulate how their product will make the client’s life better. 

Your clients want certainty. They don’t care about all the features and benefits as much as outcomes. Paint a picture of what their life will be like once they buy the thing.

Never stop tinkering with your message. Revenue will let you know how you’re doing.