Floors and Ceilings

Entrepreneurial people like floors and hate ceilings. We want a floor we can count on. A floor that’s solid, stable, and predictable. Imagine a floor as a baseline foundational “bread and butter” of a business. 

Looking for your floor? It’s most likely what’s already working. The thing that brings in the most cash with the least effort. Developing a floor is the first step to a profitable business. 

But first, it’s worth understanding the relationship between floors and ceilings. You can trade time for consistent money and have a safe floor.  You can manage people and create a safe floor. You can dig ditches and have a safe floor for as long as your body lasts. The reality of this type of floor is that it has a clear ceiling. 

If you’re using your muscles it’s about 100k. If you’re managing people it’s typically < 300k. It’s worth noticing what floors have ceilings when you’re building. 

Pro Tip:

The wealthiest people in the world have vision and can move the masses with their words. History has proven this over and over. It’s worth learning the art of persuasion because once you understand this, the ceiling dissolves.