The Blood

The money in your wallet represents a sale. Somebody somewhere sold something and now it’s in your wallet. Glad I have you thinking. Thinking about the flow of money. 

The business you’re involved in has money because someone was persuaded that the thing it offers has more value than the money itself. Sales and marketing are the lifeblood of any business but it doesn’t end there. 

Systems protect. The system ensures fulfillment of the promise and makes it possible to increase the velocity of the sale. It protects the margin. It protects the money. If sales and marketing are the lifeblood, the systems and processes are the veins.

If you want the money to stick you’d better have both.