Photo Op

Politicians are pros at photo ops. It’s an opportunity to freeze what they want the world to believe. The goal is to use imagery to advance their cause.

To enhance their status… to bolster their reputation. Perfectly curated and staged to catch your eye and tell a story. 

The story they want you to believe. 

Much like a smoldering duck-lipped selfie.

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Fitting In [CBA]

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“Righting” Reflex