THAT > WHY

When something is or isn’t working it’s a good idea to spend a bit of time looking at the whys.  The whys can shine light on future moves. 

The problem is, we often think we know why when we actually don’t.  We mistakenly think we know what caused the effect so we add or subtract the activity that we think will help.

Spending too much time trying to pinpoint the “why” slows growth.  A brief after action review is a good strategy…a long winded analysis isn’t. When things aren’t working, get familiar with reality and focus on next steps instead of the death spiral of inaccurate whys.  The effort put forth to assign blame is a waste of valuable energy.

The fact THAT it works is more valuable than WHY it works when you’re growing a company.

Whether it’s working or not...Start with “Why” but don’t linger.