The Price

There seems to always be a price to pay.  The good news is, you can usually choose which price.


If you don’t exercise you’ll pay a price

If you exercise daily you’ll pay a price


If you love your spouse you’ll pay a price

If you don’t love your spouse you’ll pay a price


If you develop good habits you’ll pay a price

If you develop bad habits you’ll pay a price


The interesting dynamic is the long-term consequences of not paying short-term prices.  There is an obvious trap nested in the path of least resistance.  


Most of the resistance comes in the form of front-end prices.  Why pay the price of stopping at two drinks, two cookies, or one more episode?


If you’re gonna pay a price…make the harder choice.  Choose the price with the most immediate discomfort and you will land on higher ground.

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