You’re Right!

You’ve studied the data, crunched the numbers, checked the budget and now it’s time to decide.  

If you’re right you get the ROI you are looking for. 

If you’re wrong it’s gonna cost you.

A month later you look back at the decision and it was “Right.” You pat yourself on the back, count your money, and are eager to do it again.

This time it’s a bigger play and you’re confident because it worked before. You reconfirm that nothing has changed and execute the proven plan.

A month later your gains dissolved and now you’re in the red. You do your after-action review and make a costly discovery…

You were “Right” for the wrong reasons.