Customer’s Brain
Our brains are filters. Constantly scanning information, confirming two basic things.
There are no immediate threats.
The mind is clear enough to notice immediate threats.
Our minds sort information and naturally move on from confusing non-threatening things. What does this mean to a salesman? It means you’re competing for mental real estate.
Your customer’s brain is in filter mode and constantly being bombarded by messages...Your’s better be clear. If your message is too clever or filled with technobabble they won’t burn the mental calories to figure out your offer.
If your offer clearly shows how it can make their life better you’ll have a better chance of holding their attention.
