The Big Mo

Losing momentum can be unsettling. Without it, the excitement leaks, attitudes wobble, and fears surface. 

Will I ever get it again? Is the ride over? Do I have what it takes to get it back on track? Why do I feel like I’m always climbing?

Imagine a poorly designed roller coaster... You click-clack to the top, chop down, then back to a climb again. But wait… where’s the flow? Where are those fun banking turns that build speed? Climbs are no fun unless there is a payoff. 

Step back and look at your roller coaster from the highway. Does it look right? When you bomb a steep section is there a pay off? 

Solid hustle will get you momentum, but it will take good design to keep it.